I choose lighting based on what I need the final image to look like but in general, this style of lighting is my favorite for men. It is dramatic and strong and I love it. It is a stray from the Rembrandt lighting technique but I find this appropriate for business headshots. Here are two recent photos I took using this lighting.
If I feel this style of lighting is appropriate for a client’s need I will do a few poses using this to show another option during image selection. What do you think of this style?